Version Y
Build, Grow or Assure.
You’re accountable for the product you build or buy.

100+ Organisations use Version Y in their procurement from Investors to Enterprises.
50+ Startups use us to drive development







A new way to ensure product market fit for buyers & sellers.
Version Y helps you collaborate whether you’re a SAAS Provider, Investor or Buyer, all interested parties want the same thing a high quality product that meets the need and works. Our Frameworks help you ensure those boxes are ticked.

New Legislation makes you accountable whether you build or buy.

The product liability directive
This will hold digital products suppliers accountable for damages arising from software updates, general defects, lack of compliance, useability, & failure to address issues. Product companies will further be responsible for emerging technologies that learn independently.
This liability extends to companies that then distribute the digital services to end users.

What we do

7 Point Validation
Product Market Fit
Lean startup and MVP methodology are building blocks for product companies however even when applied very little product companies gain any real value.
Our 7 Point Validation framework takes a product or feature
from Version A to Version Y
Build your Validation Campaign
ICP’s also need validation! Build ICP Groups, we design, search and validate everyone from end users to your product influencers.
Scale your volume of validation
The volume of validators a product has directly influences how successful a product will be, we match your ICP at scale with our easy campaigns.
Reduce Time Iterating
Reduce your feedback loop from months to weeks, by building small tests based on specific and well structured feedback that contributes to impact, fruitfulness or adoption.
Build Evangelists with Returning Validation
Build a pipeline of potential lighthouse customers converting them from a paid campaign to active beta users
Qx Audit
Product Purchase Fit
Qx Audits provide a thorough assessment of a products quality & Experience, created and coined by our founder, these can help both product companies, developers and buyers assess quality and understand area’s for improvement.
Board Reporting
Qx Audits help provide a quarterly and/or annual timeline of how your products quality and experience has improved.
Defect Recognition
Early stage product companies can utilise Qx Reports to identify defects and quick wins with easily digestible recommendations.
A Credible Reference
Our comprehensive Qx framework certifies your product meets acceptable standards, no more depending on fake reviews, forged references and bogus demo’s.
Procurement & RFP’s
Request an assessment against your RFP / Use case to see how a product will stack up in reality, will it be adopted, will it fail.
& We help you solve the root problem

Hiring Better Product People
The hardest role to hire for, and recruiters just use a job add. We believe without assessment of a company’s product maturity and product lifecycle 70% of hire will churn in 10-18 months as there is no Product Hire Fit.
We help you hire like big tech whatever your size.
Our History
Founded in 2019 after witnessing hundreds of startups failing to validate their products & build their product teams, we set out to build reproduceable methodologies and tomorrow we now launch the world’s first product validation platform.
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